Prastara / concrete facades

Poudretteite Rough Cast Texture

SKU: CF001-ROUGHCAST

Prastara’s Poudretteite Rough Cast Texture provides a high-performance solution for concrete facade cladding in the UAE. Engineered from a specialized self-curing cement base, this 2-3mm thick material delivers the raw, tactile aesthetic of architectural concrete without the structural weight of traditional pre-cast panels. Ideal for both interior feature walls and exterior concrete tile applications, the rough cast finish is designed to withstand the GCC’s harsh climate and UV exposure. It can be applied to various stable substrates, including masonry and cement board, ensuring a seamless, monolithic appearance. Produced at our 33,000 sqm Jebel Ali facility, this finish is customizable to project dimensions, offering architects and developers industrial elegance with efficient installation lead times.

materialSELF CURING CEMENT BASEFUNCTION: CEMENT BASED,
rangeINDOOR & OUTDOORDIMENSION: AS PER REQUIREMENTTHICKNESS: 2-3MM
dimensionAS PER REQUIREMENTTHICKNESS: 2-3MM
thickness2-3MM

Typical applications

Commercial building facadesLuxury villa exteriorsRetail feature wallsHigh-end lobby interiorsArchitectural feature columnsModern landscape wallsHospitality reception areas

Finish

The Poudretteite finish features a deeply textured, non-reflective surface that mimics natural weathered stone. Under directional lighting, the rough cast peaks create dramatic shadows that enhance the facade's depth.

Maintenance

For exterior installations, periodic low-pressure water rinsing is recommended to remove dust. For interior surfaces, use a soft brush or vacuum with a brush attachment. Avoid acidic cleaners or high-pressure washers, which may alter the texture's profile or the cementitious bond.

Frequently asked questions

Is this product suitable for the extreme heat of Dubai?
Yes, our Poudretteite Rough Cast Texture is specifically formulated for the GCC climate. The self-curing cement base is UV-stable and thermally resistant, preventing cracking or delamination during peak summer temperatures. This makes it an ideal choice for exterior concrete tile applications across Dubai and the wider UAE, where durability is as critical as aesthetic appeal.
What is the typical lead time for a large-scale facade project?
Lead times vary based on project scale and customization requirements. However, operating from our 33,000 sqm facility in Jebel Ali, IHGIND maintains high production capacities. Generally, standard orders are processed within 3 to 5 weeks. We recommend consulting with our technical team during the design phase to align production schedules with your site installation timelines.
Can this 2-3mm coating be applied over existing tiles?
While the material is highly versatile, we recommend applying it to a stable, clean substrate like cement board, masonry, or plastered walls for optimal adhesion. If applying over existing tiles, the surface must be mechanically abraded and primed to ensure a permanent bond. This ensures the facade panel remains a long-term architectural solution for both renovations and new builds.

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