FYOR

The FYOR retail shop signage project completed by IHG Industry is a comprehensive branding and marketing initiative aimed at creating a unique and memorable shopping experience for customers of FYOR, a trendy fashion retail brand.

IHG Industry began the project by conducting a thorough analysis of FYOR's brand identity, target audience, and competitive landscape. Based on this research, they developed a comprehensive design concept that integrated the brand's unique visual language with key messaging that would resonate with the target audience.

The resulting signage and graphics are both functional and visually striking, capturing the attention of passersby and drawing them into the store. The storefront signage features bold typography and a minimalist design that showcases the brand's logo and tagline. Inside the store, IHG Industry created a series of custom wall graphics and displays that incorporate the brand's color palette and iconic imagery, such as stylized fashion illustrations and product photography.