GIORDANO
IHG Industry began the project by conducting an in-depth analysis of the GIORDANO brand and the target audience. Based on this research, the team developed a signage strategy that emphasized simplicity, clarity, and consistency. The goal was to create a signage system that would help customers quickly and easily identify GIORDANO stores and products, while also reinforcing the brand's core values of quality, affordability, and modernity.
Throughout the project, IHG Industry worked closely with the GIORDANO team to ensure that the signage system met their specific needs and goals. The result is a visually striking and highly functional signage system that has helped to increase brand recognition and customer engagement across the GIORDANO retail chain.
